Preparing and Marketing Your Home

As my client, it is important to me that you are clear about the process and that you understand each step you will be going through. But most importantly, I want you to relax; you’re in good hands. One of the best things about being a Realtor® and a Coldwell Banker agent is that I can offer you a full-service plus program. Consulting with you throughout the process, I will lead you through the details of the marketing plan, transaction documents, inspections, escrow process, and the ever important negotiations. It is my job to do everything I can to make sure you are comfortable and pleased with the results. What I give you as your agent is peace of mind that the sale of your home will be smooth, efficient, and satisfying.

I give you Service Beyond ExpectationsMore about me and my professional philosophy.


Preparing Your Home for Sale

Making your home attractive to buyers is just one important factor in getting your house sold but it takes a skilled professional to help you get the highest price for the sale of your home. I will complete a comparative marketing analysis (CMA) to help you determine what your home is worth so you are able to decide on a fair and reasonable asking price. Together we will create a carefully designed marketing plan that fits your schedule and needs, that targets your key buyers, and that creates “buzz” about your property.

I will give you tips and show you how much of a difference staging your home properly will make in the sale of your home. I will help you make your home more attractive to potential buyers by also giving you tips on how to boost the curb appeal of your home.


Marketing Your Home

Once your home is listed, I immediately set into motion our comprehensive marketing plan. My goal is to maximize your home’s exposure to as many agents and qualified buyers as possible to ensure the quickest sale and the highest price possible.

I enter your home information plus multiple professional high definition photos and a virtual tour on the local Multiple Listing Service (with your permission) and make sure that it is also listed on over 900 public sites such as,,, and

I notify my personal sphere of influence and usually do an office preview to get additional feedback.

I quickly and effectively market your home through traditional methods such as signs, lock-box, fliers, Brokers’ tours and open houses for the public, print advertising, and postcards. In addition I have an entire marketing package featuring a custom website, TV advertising, social media promotion, neighborhood announcements, property and mobile brochures.

Click here to see a list of helpful Staging Tips.

Click here to see a list of helpful Curb Appeal Tips.

Contact me to find out what your home is worth and how I can help you with the sale.


Luxury Homes

For luxury properties I will designate your property as a Global Luxury Property which makes your home available to local, national, and international markets. By targeting potential high-end buyers through exposure in publications such as The Wall Street Journal and Coldwell Banker’s Global Luxury Homes and Estates magazine, your home will be exposed to thousands of Northern California potential buyers and many more national and international ultra-affluent prospective buyers.

Click here to find out more about my Global Luxury marketing program.


Home Warranties

Throughout the home sale process, I take great care to make sure that you are up-to-date on everything that is going on and that your needs and concerns are attended to. Whenever you sell a home with me, I suggest that you purchase a Home Protection Plan. Having a home protection or warranty plan is a great additional selling feature and will make your home more attractive to potential buyers. This warranty plan covers the seller for up to 180 days for most major appliances and other items too so you can have peace-of-mind while you attend to more important things at this time. The warranty plan also covers the new buyer for one year from the date the home changes ownership, so in the unlikely event that there is an electrical or appliance problem shortly after the sale, the new buyer is less likely to want to contact you.

Contact me to find out more about the Home Protection Plan.


Renovation Tips to Invest in Your Home

Another way I like to say “Thank You!” to my clients is that I offer complementary tips to increase the value of your home. These tips are derived from experts who presented at “Invest in Your Home” Seminars that I sponsored in years past. These tips are designed to help home owners (or soon-to-be home owners) make decisions in the on-going project of home ownership.

Click here to access these helpful tips.


Client Appreciation and Mailing List

Contact me to sign up for my mailing list so that you can receive useful information and be included in the raffle to receive gifts through my Client Appreciation Giveaway Program.

More Information for Sellers

Susan Harman (center) with clients

Will and Denise sold 2 homes and bought 2 homes with Susan’s help, including the purchase of their Santa Rosa home.

“During and after my 30 year corporate career, Susan is one of the most ethical, professional, personable and trusting people I have encountered,” said Will.

I Can Sell Your Home!