Global Luxury Marketing Strategy
Marketing luxury residences requires an expert with discretion, contacts and experience in selling exceptional real estate. For more than seven decades the luxury home division of Coldwell Banker has represented an impressive array of the world’s most fabulous properties. Our clients constitute a Who’s Who of the most illustrious names in business, entertainment, diplomacy and politics.
Our Global Luxury program gives the distinct marketing edge to high-end properties in the local, national and worldwide markets. We succeed by creating property interest from a vast number of prospective buyers around the world, thereby increasing the probability of the successful sale of your property. We are proud of our superb global agent network, powerful marketing resources, and seasoned expertise.
Once you’ve listed your home, my marketing commitment to you is:
Professional Photography and Video: High definition professional photos and video including video highlights with narration, aerial photos, twilight photos, and Flyover video.
Matterport 3D Virtual Tour: Professionally produced immersive and interactive virtual tour through your home for the Multiple Listing Service (MLS) network and national and international syndicated websites (over 100) plus the property’s own website.
Custom Website: Professionally designed property website that is viewable on all devices and easily shared via social media.
Coldwell Banker’s Multilingual Micro-Website: Promotes select luxury properties to buyers in various countries in their native languages.
TV and Online Promotion: Professionally produced 40-second video spot featured on Coldwell Banker’s TV show on ABC, Sundays at 4 pm and posted on Coldwell Banker’s YouTube channel.
Social Media Enhancement: Property boosted on Facebook and other social media to a targeted demographic.
Mobile Brochure: Exclusive yard sign panel with CB Mobile Brochure technology delivered to consumer mobile phones featuring your home’s unique details, photos and videos. Enabled for agent notification and call-back.
Gold Envelope Home Announcement, Property Brochures and Virtual Announcements: Stunning, trifold property announcements direct mailed to your neighborhood in gold envelopes that get noticed, full-color Global Luxury printed property brochures, as well as e-flyers and notifications.
Target potential high-end buyers through our exposure in national and international print publications such as The Wall Street Journal and Coldwell Banker’s Global Luxury Homes and Estates magazine.
Increase interest in Global Luxury properties like yours through Coldwell Banker’s affiliation with the largest relocation network in the world and one of the largest broker referral networks in North America. We have one of real estate’s most robust global networks encompassing 88,000 independent sales associates in approximately 3,100 offices in 49 countries and territories.
Gain extraordinary representation and the inside track to affluent prospects around the globe through the prestige of Coldwell Banker’s name combined with state-of-the-art marketing. To learn more about buying and selling luxury properties and Global Luxury, please contact me.
It is the goal of Coldwell Banker Global Luxury to provide each of the above services in order to create property interest. However, this may not always be possible or feasible due to time constraints, market conditions, ad deadlines, media availability and marketing term. Therefore, each marketing service contained herein may not be utilized for the seller’s specific property.